Search Engine Optimisation (SEO) has come a long way.

Not too long ago, ranking on Google was as simple as stuffing in a few keywords and hoping for the best. Fast forward to 2025, and SEO has become a sophisticated, constantly evolving game—with Google now prioritising user experience, authority, and trust above all else.

If you’re looking to boost your visibility and climb the search rankings, here are six up-to-date SEO tips that will actually make a difference.

1. Prioritise Mobile Experience and Core Web Vitals.

Mobile-first indexing isn’t new—but now, it’s everything. In 2025, Google only uses the mobile version of your website for indexing and ranking.

Beyond responsive design, Google also measures your site’s Core Web Vitals, which focus on speed, interactivity, and stability.

Action Points:

• Ensure your site is fully responsive

• Run tests using PageSpeed Insights

• Optimise for LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift)

2. Improve your page speed.

Fast websites get better rankings. It’s as simple as that.

If your site takes longer than 2 seconds to load, users are likely to bounce—and Google takes notice.

Action Points:

• Compress images and use formats like WebP

• Remove unnecessary scripts and plugins

• Consider a CDN (Content Delivery Network) to serve your site faster

3. Build topical authority

Google no longer cares much about domain age. Instead, it wants to know if you’re a trusted voice in your field.

This is where topical authority comes in—covering a subject in depth with helpful, relevant content.

Action Points:

• Create content clusters: pillar pages and supporting articles

• Build backlinks from reputable sites in your industry

• Update old content to keep it relevant and accurate

4. Structure your content clearly.

A well-organised website isn’t just helpful for your visitors—it makes it easier for search engines to understand and index your content.

Action Points:

• Use clear headings (H1, H2, H3) to structure your pages

• Add breadcrumb navigation for better user flow

• Implement schema markup to enhance your appearance in search results (such as FAQs, reviews, or events)

5. Write with EEAT: experience, expertise, authority, trust.

In 2025, Google expects content to be written by real people with genuine expertise—not just SEO copywriters stuffing in keywords.

Show that you know your stuff and that people can trust you.

Action Points:

• Include author names and credentials

• Share real experiences and case studies

• Write naturally—use keywords wisely, not obsessively

6. Share valuable content (consistently)

Blogging isn’t just good marketing—it’s essential SEO fuel. Regularly publishing insightful content signals to Google that you’re active, relevant, and worth ranking.

Action Points:

• Write blog posts, guides, how-tos, and industry insights

• Repurpose content for social media and email marketing

• Refresh existing blog posts with new stats, links, or updates

Quick wins to boost your SEO today.

• Use natural, long-tail keyphrases

• Add more service- and location-specific landing pages

• Be clear—say exactly what you do and where you do it

• Use descriptive, keyword-rich page titles

• Keep your content fresh and updated

• Don’t wait—SEO success comes from consistency over time