Choose your words wisely
“Don’t use a big word when a singularly loquacious and diminutive linguistic expression will satisfactorily accomplish the contemporary necessity.” We want to emphasise how powerful words can be in your marketing collateral, on your website and even on your social media posts. We have said many times before, that a common mistake to make, is […]
Text marketing
Text Messaging is one of the most underused methods of direct marketing, but in our opinion also one of the most effective. Small businesses seem to dismiss this form of marketing because there is a cost associated with it, but when you look at the statistics the reward in terms of open, read and response […]
What is a talk trigger?
A talk trigger is a unique and remarkable aspect of a business that creates word-of-mouth buzz among customers.
Content marketing
Get the most from your business website and provide your visitors with valuable information about the services you offer. Make your website useful and consider adding a blog to help your visitors solve their problems. What is content marketing? Simply put, you create rich content about your skills and pass on your expertise with how-to […]
10 website essentials for success
Running a small business can require a lot of organising to get the most from your valuable time. So, to that end, we will be building up a portfolio of useful blogs and articles that will provide you with a quick reference across many areas of marketing and growing your business. In this first blog, […]
Social media snub?
There is a new form of customer service faux pas and it comes in the form of the Social Media Snub. The old-school and still very prominent snub is in my book one of the worst customer service crimes and can offend a customer in many ways, take a look at the examples below: – […]
Customer Experience
Customer Experience is the latest and most crucial competitive business battlefield, and it has been proven to be one of the main reasons why customers choose one brand or business over another. In a nutshell, Customer Experience is how a customer perceives your business based on the interactions that you have with them. I.e. your […]
