8 principles of good web design.
Everyone knows the importance of owning a business website but what are the ingredients for a successful website? Good website design can be divided up into key elements that ensure the best outcome for your user. Clear, simple design. Over designing a website with too many elements that serve no real purpose to your site […]
What is the price of a website?
How much does a website cost? If you are a startup or small business, the need for a website is obvious but how much should you pay to get your business online? In this blog, I will outline the known costs involved with buying a website design and also highlight some avoidable mistakes. It starts […]
10 useful online resources for small businesses.
We have put together a list of resources you can take advantage of to help with your business marketing online. Spotibo.com. SEO inspector for your homepage. Woorank.com. Free homepage analyser. Unsplash.com. Royalty free photography. Pexels.com. Royalty free photography.. Mailchimp. Free online mailing list creation. Wix.com. The enemy! Create a basic website for free. Fasthosts.co.uk. Domain […]
What is a marketing plan?
Many marketing agencies list the elements they believe make up a small business marketing plan. Typically, social media, pay for view and clicks and the ever-present Facebook Ads etc. Some of that helps but social media is not strictly speaking the platform for selling your products. The constant need to extol the virtues of your […]
How the right words can grow your business.
“Don’t use a big word when a singularly loquacious and diminutive linguistic expression will satisfactorily accomplish the contemporary necessity.” Hello and welcome to this edition of our Friday Email Blast. We want to highlight how powerful words can be in your marketing collateral and on your website and even on your social media posts. We […]
Text messaging statistics that may surprise you.
Text Messaging is one of the most underused methods of direct marketing, but in our opinion also one of the most effective. Small businesses seem to dismiss this form of marketing because there is a cost associated with it, but when you look at the statistics the reward in terms of open, read and response […]
Talk Triggers & why your marketing needs one.
With billions of people using social media throughout the world, and a plethora of media sources to choose from in terms of entertainment and consumer lethargy, it is becoming increasingly difficult to make your business stand out and attract new customers. Word of mouth is one of the most powerful and underrated ways for your […]
The Search engine optimisation experiment.
In order to understand the latest significant update to the Google Search Algorithm (July 2021), we thought it would be an interesting exercise to quickly build a new website in line with the Google guidelines for Search Engine optimisation. We are testing many different aspects including the length of time it takes for a new […]
Small Business Growth Hub on Facebook.
Are you a Small Business owner or Entrepreneur? You may be interested in joining our Small Business Growth Hub Group.We are building this Group for Small and Medium sized business owners to share help and advice to like minded owners which should be particularly valuable during these challenging times.We welcome businesses from as many varied […]
Content marketing & why you should be doing it.
Get the most from your business website and provide your visitors with valuable information about the services you offer. Make your website useful and consider adding a blog to help your visitors solve their problems. What is content marketing? Simply put, you create rich content about your skills and pass on your expertise with how-to […]