Is your company guilty of committing social media snub?
There is a new form of customer service faux pas doing the rounds, and it comes in the form of the Social Media snub. The old school and still very prominent Snub is in my book one of the worst customer service crimes and can offend a customer in many ways, take a look at […]
How the right words can grow your business.
“Don’t use a big word when a singularly loquacious and diminutive linguistic expression will satisfactorily accomplish the contemporary necessity.” Hello and welcome to this edition of our Friday Email Blast. We want to highlight how powerful words can be in your marketing collateral and on your website and even on your social media posts. We […]
Text Messaging Stats that may surprise you.
Text Messaging is one of the most underused methods of direct marketing, but in our opinion also one of the most effective. Small businesses seem to dismiss this form of marketing because there is a cost associated with it, but when you look at the statistics the reward in terms of open, read and response […]
10 useful resources for small businesses.
We have put together a list of resources you can take advantage of to help with your business marketing online. Spotibo.com. SEO inspector for your homepage. Woorank.com. Free homepage analyser. Unsplash.com. Royalty free photography. Pexels.com. Royalty free photography.. Mailchimp. Free online mailing list creation. Wix.com. The enemy! Create a basic website for free. Fasthosts.co.uk. Domain […]
What is a marketing plan?
Many marketing agencies list the elements they believe make up a small business marketing plan. Typically, social media, pay for view and clicks and the ever present Facebook Ads etc. Some of that helps but social media is not strictly speaking the platform for selling your products. The constant need to extol the virtues of […]
Talk Triggers & why your marketing needs one.
With billions of people using social media throughout the world, a plethora of media sources to choose from in terms of entertainment and consumer lethargy, it is becoming increasingly difficult to make your business stand out and attract new customers. Word of mouth is one of the most powerful and underrated ways for your business […]
The Search engine optimisation experiment.
In order to understand the latest significant update to the Google Search Algorithm (May 2020), we thought it would be an interesting exercise to quickly build a new website inline with the Google guidelines for Search Engine optimisation. We are testing many different aspects including the length of time it takes for a new domain […]
6 Customer Experience stats to show why Small Businesses should be changing their focus!
Customer Experience is the latest and most crucial competitive business battlefield, and it has been proven to be one of the main reasons why customers choose one brand or business over another. In a nutshell, Customer Experience is how a customer perceives your business based on the interactions that you have with them. I.e. your […]
Small Business Growth Hub on Facebook.
Are you a Small Business owner or Entrepreneur? You may be interested in joining our Small Business Growth Hub Group.We are building this Group for Small and Medium sized business owners to share help and advice to like minded owners which should be particularly valuable during these challenging times.We welcome businesses from as many varied […]
Content marketing & why you should be doing it.
Get the most from your business website and provide your visitors with valuable information about the services you offer. Make your website useful and consider adding a blog to help your visitors solve their problems. What is content marketing?Simply put, you create rich content about your skills and pass on your expertise with how-to guides […]