It is provable that a high listing or indexing of your website on the most important search engine searches is vital for small business growth. Better still is the coveted top slot search for businesses in your chosen niche. There are plenty of statistics that will bear this out but we have seen the evidence with our clients who take advantage of our SEO services. We have listed the key factors in SEO below but it is experience that often results in high rankings.
You are the expert in your chosen business and you will guide us in terms of what search terms you want your business to be found for. We will then optimise your website, your content and images as well as other strategic practices to ensure that your website will be found on page one of the important search engines.
You could be missing out on visitors and customers with poor site rankings. Do you have a keyword strategy? Do you know your website pages score?
In the good old days, it was fairly easy to secure a decent page ranking on most search engines by simply stuffing a list of keywords in the background of your website (meta keywords) along with a well-aimed description of your services, wait a few weeks and bingo! Your website would appear on Google. Life was so much easier back then.
Fast forward to today and like all businesses, Google in particular, and quite rightly, have become customer-facing and as such, wants to provide their customers with the best search results. The dark art of Search Engine Optimisation has ramped up its game and now, your website needs to adhere to an almost never-ending and constantly evolving list of Best Practices to secure those all-important rankings. There are over 200 ranking signals that need to be fulfilled to secure a top website listing alone.
It would make for a lengthy blog post to list all of the search ranking signals, so I have narrowed it down to the key ones and the easiest ones to action.
Google has placed a huge emphasis on the mobile version of your website. As of July 2019, all new websites will only be listed by Google based on the accessibility of its mobile device version. Users should not need to pinch or expand their mobile pages in order to view content. Visitors must be able to scroll with one finger and to be able to press the correct-sized buttons. (tap targets). The font size on your mobile pages needs to be a size that doesnt restrict accessibility.
Your website must load quickly on all devices. Page loading times of around 1.5 seconds are considered average but would still be indexed by Google. Again, the priority of page speed load times falls onto the mobile version of your pages. Slow to load pages could incur a penalty and may prevent your website from getting listed at all.
Your SEO ranking will be affected by how high your DA ( Domain Authority) is. Measured by the age of your website domain and the authority and usefulness of its content along with websites that link directly back to your pages. High-quality, regularly updated content will help you win the day.
Your website should not only be easy to navigate for human beings but the search engines will also appreciate a well-constructed logical path and predictable results from button clicks.
Your copy should be written carefully to include keywords, sentences, and phrases about your business and the type of products you offer but most importantly, to show authority on your subject. Simply put, the more you can demonstrate your expertise from the content on your website, the better the chance of your website achieving a higher listing on the major search engine
“Expertise, Authoritativeness and Trustworthiness are the three most important aspects of a website that Google uses to evaluate its quality.”
E.A.T was first launched in 2018 and has increasingly become the measure of search rankings culminating in the latest algorithm release earlier in May 2022 from Google.
Although not confirmed, SEO experts widely believe that E.A.T may become more important in the race for the top spot than keywords and link juice quality. It remains to be seen if this is true but it is worth bearing in mind if you are considering ordering a new website or about to embark on overhauling your existing pages.