Small business marketing blogs.

Useful information & resources.

Search Engine Optimisation
marketing essentials
So&So marketing

7 reasons why SEO is important.

Optimising your website for search engines through SEO (Search Engine Optimisation) offers numerous benefits that can significantly impact your online presence and business success. In

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Search engine optimisation
marketing essentials
So&So marketing

The SEO experiment

In order to understand the latest significant update to the Google Search Algorithm (July 2021), we thought it would be an interesting exercise to quickly

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Small business marketing
marketing essentials
So&So marketing

What is a marketing plan?

Many marketing agencies list the elements they believe make up a small business marketing plan. Typically, social media, pay-for-view and clicks and the ever-present Facebook

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Small business marketing UK
marketing essentials
So&So marketing

Choose your words wisely

“Don’t use a big word when a singularly loquacious and diminutive linguistic expression will satisfactorily accomplish the contemporary necessity.”  We want to emphasise how powerful

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text messaging services
marketing essentials
So&So marketing

Text marketing

Text Messaging is one of the most underused methods of direct marketing, but in our opinion also one of the most effective. Small businesses seem

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marketing essentials
So&So marketing

Content marketing

Get the most from your business website and provide your visitors with valuable information about the services you offer. Make your website useful and consider

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Small business graphic design
marketing essentials
So&So marketing

Social media snub?

There is a new form of customer service faux pas and it comes in the form of the Social Media Snub. The old-school and still

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Oceans Boutique
marketing essentials
So&So marketing

Customer Experience

Customer Experience is the latest and most crucial competitive business battlefield, and it has been proven to be one of the main reasons why customers

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