The SEO experiment

Search engine optimisation

Small business marketing blogs.

In order to understand the latest significant update to the Google Search Algorithm (July 2021), we thought it would be an interesting exercise to quickly build a new website in line with the Google guidelines for Search Engine optimisation.

We are testing many different aspects including the length of time it takes for a new domain to list high, the effect of the Google Console and more simply, what works and what doesn’t. One thing we have proven beyond doubt is that E.M.D no longer works. Exact Match Domain, but we will come onto that in a future blog.

The web and in particular the SEO world is rife with anachronisms and an important one to remember is E.A.T.

“Expertise, authoritativeness and trustworthiness are the three most important aspects of a website that Google uses to evaluate its quality.”

E.A.T was first launched in 2018 and has increasingly become the measure of search rankings culminating in this latest release from Google

Although not confirmed, SEO experts widely believe that E.A.T. may become more important in the race for the top spot than keywords and link juice quality. It remains to be seen if this is true but it is worth bearing in mind if you are considering ordering a new website or about to embark on overhauling your existing pages.

Every day is a school day and it will be interesting to monitor the results of our experiment and help us to understand how to maximise performance for clients’ websites.

It is worth noting, that several large blue-chip companies have experienced considerable rankings drop-off since the implementation of the update and have questioned Google’s intentions. There is a major update every year on Google and each time it presents new challenges to those of us that are trying to unravel the Black Art that is SEO.

For further reading about SEO, we recommend taking a look at:

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Paul Oughton

Business owner, So&So Marketing.

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