What are Google PageSpeed Insights & why they are important?
Page Speed Insights is a free tool developed by Google that helps website owners analyze the performance of their web pages on both mobile and desktop devices.
6 graphic design tips for small businesses.
Small businesses can greatly benefit from graphic design as it plays a critical role in creating a strong brand identity and communicating their message to potential customers. Here are some graphic design tips for small businesses: Keep it simple: Simplicity is key when it comes to effective design. A simple design is more memorable, easier […]
7 small business web design tips.
Designing a website for a small business can be a challenging but rewarding process. Here are some tips to keep in mind:
Is email marketing still relevant?
Spoiler alert, yes! It is tempting to rely on social media platforms as a source of sales leads and customer engagement but we would like to state the case for email marketing. When consulting with a new client for the first time, one of the most important elements of a marketing strategy we encourage is […]
8 principles of good web design
In this months blog, we take a look at the elements and principles need to form a cracking successful website, Good website design can be divided up into key elements that ensure the best outcome for your user. Clear, simple design. Designing a website with too many elements that serve no real purpose to […]
What is the price of a website?
How much does a website cost? If you are a startup or small business, the need for a website is obvious but how much should you pay to get your business online? In this blog, I will outline the known costs involved with buying a website design and also highlight some avoidable mistakes. It starts […]
The SEO experiment
In order to understand the latest significant update to the Google Search Algorithm (July 2021), we thought it would be an interesting exercise to quickly build a new website in line with the Google guidelines for Search Engine optimisation. We are testing many different aspects including the length of time it takes for a new […]
10 useful online resources for small businesses
We have put together a list of resources you can take advantage of to help with your business marketing online. Spotibo.com. SEO inspector for your homepage. Woorank.com. Free homepage analyser. Unsplash.com. Royalty free photography. Pexels.com. Royalty free photography.. Mailchimp. Free online mailing list creation. Wix.com. The enemy! Create a basic website for free. Fasthosts.co.uk. Domain […]
What is a marketing plan?
Many marketing agencies list the elements they believe make up a small business marketing plan. Typically, social media, pay-for-view and clicks and the ever-present Facebook Ads etc. Some of that helps but social media is not strictly speaking the platform for selling your products. The constant need to extol the virtues of your business on […]
Choose your words wisely
“Don’t use a big word when a singularly loquacious and diminutive linguistic expression will satisfactorily accomplish the contemporary necessity.” We want to emphasise how powerful words can be in your marketing collateral, on your website and even on your social media posts. We have said many times before, that a common mistake to make, is […]
